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Ice cream seller &shaming* exposes China &graduate success flaws*

Viral case reveals how Chinese universities prioritise prestige over personal choice, exposing tensions in a system struggling to adapt to mass higher education, academics say

July 29, 2025
A couple walks past ice cream stalls during an evening festival in Suzhou, China.
Source: iStock/JoeyCheung

The ※shaming§ of a medical school graduate for becoming an ice cream seller instead of having a career more in keeping with her degree has exposed deep flaws in how Chinese universities define graduate success, according to academics.

Li, a medical imaging graduate from Zhongshan College of Dalian Medical University, claimed she was harassed by faculty at her alma mater after a video of her ice cream stall 每 set up in her hometown of?Hechi, Guangxi 每 garnered more than 5 million views online.

While she initially took the video down after a teacher warned it could damage the school*s reputation, Li later reposted it in frustration, writing: ※If you think I*m defaming you, sue me.§

The university denied telling her to remove the video, saying it ※respects all jobs§, but also accused Li of spreading ※untrue§ information, according to reports.

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This statement only intensified the public debate over graduate employment in China that the episode sparked.

※This reflects a broader crisis,§ said?Yannan?Cao, an assistant professor in the Graduate School of Education at Beijing Foreign Studies University.

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※Chinese universities bear social expectations and policy mandates for graduate employment that far exceed their actual capacity. Their heightened concern over graduate career choices is hardly surprising 每 this often directly affects government funding and student enrolment.§

Cao said China*s higher education expansion 每 from under 10 per cent gross enrolment in 1998 to over 60 per cent in 2023 每 has outpaced the job market, while public expectations remain rooted in an outdated ideal of university graduates as guaranteed success stories.

※The public still struggles to accept underemployment in an era of mass higher education,§ she added.

Pawe??Charasz, assistant professor at the Chinese University of Hong Kong, Shenzhen, said the real issue isn*t what jobs graduates choose, but whether they have the freedom and skills to make meaningful choices.

※Universities should be concerned about the career outcomes of their graduates. However, it*s not the specific career choices students make, but the range of opportunities available to them that matters most,§ he said.

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※To me, a non-traditional career pursued out of passion and interest may very well reflect educational success.§

Charasz, who teaches political science, emphasised the importance of transferable skills amid rapid technological change.

※In the age of AI, we must prepare students for a future where some of today*s careers may no longer exist.§

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Hongqing?Yang, managing director of consultancy company The Educationist Limited, said elite universities in China have long been complicit in reinforcing narrow career expectations.

※There was a similar case about 20 years ago 每 known as the &Peking University Butcher*. With the support of his alumni network, he later became a billionaire,§ he said.

※Despite the emergence of new professions, universities 每 particularly elite ones 每 have not allocated sufficient resources to support diverse or non-traditional career choices. This is partly due to cultural expectations and partly because such universities still prefer graduates to pursue prestigious careers in order to safeguard their reputations.§

Yang said China*s current policy push toward vocational education and graduate employability could help relieve some of the pressure, but warned of a growing ※tension between institutional habitus and a younger generation increasingly seeking personal freedom and alternative lifestyles§.

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tash.mosheim@timeshigehreducation.com

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