51³Ô¹Ï

Open letter to Georgina Edsel, Deputy Head of Brand Management, Poppleton University

I feel I must write and say how grateful we are for your help in publicising our decision to simplify our name. I don¡¯t think we could have achieved so much publicity without your generous efforts. We were, of course, partly inspired by the example of the 51³Ô¹Ï Supplement when it decided to change its brand to the ¡°shorter and friendlier¡± THE (or 51³Ô¹Ï), so we feel we are in good company. But by drawing extra attention to our decision with your comments (¡°The Poppletonian¡±, 6?March), you have made our job so much easier, and for that we thank you very much.

Kevin Coe
Director of communications, Abertay University