If your university brand disappeared overnight, would anyone miss it? Research suggests that most brands are instantly forgettable 每 but what can universities do to stay memorable? Max du Bois takes a look By Max du Bois 20 June
Five ways to ensure your university has a strong brand Max du Bois on how to avoid cultivating a bland, un-engaging brand, ahead of THE event on university branding By Max du Bois 19 September
To build digital brands, universities need to relinquish control Universities should use online platforms for conversations, not broadcasting, says Max du Bois By Max du Bois 10 April
