How to choose a university agent: five top tips
Academic agents can help to guide you through your application process and but it can be hard to know how to choose one that suits you. Here are five top tips from the experts on choosing an academic agent
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A university agent guides you through the entire process of choosing and applying to university, from helping you with your college application to assisting with visas, travel and accommodation. They can be a great resource for students, especially any international students daunted by all process of applying to university in a different country.
With so many academic agents and education agencies available, it can be a challenge to select an agent and feel assured that they have your best interests at heart. Below are five top tips to keep in mind when searching for a university agent.
1. Check who the agent is partnered with
Many university agents will have partnerships with universities that they work closely with. Markus Badde, CEO of , an agent-accreditor and events organiser, points out that when a top university partners with an agent, its usually an endorsement of their quality and experience. You can check the rankings of the universities your agent is partnered with using the 51勛圖 World University Rankings.
If youre certain of where you want to go, it could be worth choosing an agent that is partnered with your desired institution. That way, youll be reassured that the agent is well versed in assisting with the specific application process of the university you wish to enrol in.
However, its important to note that an agent partnered with a university is likely to receive a commission from the institution for every student they recruit, so could be biased towards that university. If youre less sure about where you want to go, it might be better to opt for an agent without pre-existing university affiliations, who might offer more balanced advice.
A spokesperson at the British Council advises that you should always ask what an agents recommendations are based on and take note of how well they are considering your own interests and academic strengths when offering their opinions.
Phil Honeywood, CEO of the International Education Association of Australia (), recommends asking forthright questions early on to make sure youre getting what you want. Always ask the agent if they are recommending a particular education provider or course because they are going to receive more commission from it, rather than that provider or course being the best one to suit your particular interests or needs, he says.
2. Check the agents accreditations
University agents operate in a lucrative, competitive and oversaturated field, so its essential to do some background checks to make sure youre protected. There are several associations and bodies dedicated to assessing the quality of student agents who are there to help. These include:
ICEF ICEF, which provides training to education agents globally, provides a thats well worth a browse.
The British Council All agents on the have undertaken agents training with the British Council, so they will be specialised in helping candidates applying to the UK.
UKCISA and BUILA Together, the UK Council of International Student Affairs () and the British Universities International Liaison Association ( have announced plans to collaborate on a new code of ethics of practice and have revamped training for agents. Keep an eye out for these developments.
QAA The British Council recommends that you check if the university your agent is recommending to you complies with (QAA).
IEAA In Australia, the IEAA created the to ensure that all agents operating in Australia reach a certain standard.
AIRC In the US, the American International Recruitment Council (AIRC) has created a to ensure that agents operate transparently and with integrity.
University websites If youve decided on a university and want to go with an agent who is affiliated, you can also check the universitys website, which will usually provide a list of approved agent partners.
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3. Ask the right questions
An agent can promise you a lot, but that doesnt mean much without a good track record.
A key metric to distinguish a good agent from a bad one is their success rate, so dont shy away from asking them about it.
Of course, you should ask how many students an agent has helped to secure a place in their dream university. But Badde of ICEF points out that this is quite a narrow measure of success. He recommends asking how many of the agents clients went on to graduate; whether the agent continues to support previous clients once they get to university; and whether previous clients have gone on to graduate into successful careers.
Brian Whalen, executive director of the AIRC, suggests asking an agency about how many students theyve placed in a year, how long theyve been in business, and their staff size and company structure.
Honeywood at IEAA recommends that you find out about the agents record in having student visa applications approved. This is a vital part of the service an agency will offer you, so its important that they have a history of getting this right.
A spokesperson at the British Council also advises asking how an agent keeps up to date on new trends and courses, and whether they undertake regular professional development.
4. Shop around
A common piece of advice to students when researching agents is not to simply sign up with the first one you talk to.
Dont just go to an agent who is a friend of your family or who has been recommended by a friend of a friend, says Honeywood. Do your own research about their student visa approval rate and other key performance indicators, and dont be afraid to ask lots of questions.
Its good practice to compare as many international student agencies as you can, and dont always rely on the ones at the top of the Google search results. There are several specific search tools for finding agents, including the . Lists of approved agents from affiliated universities are available on most university websites.
Its also worth going into the search with a budget in mind, so you can compare costs.
5. Read the contract thoroughly
Before signing anything, make sure you read the contract thoroughly. Dont be afraid to ask for clarifications of any terms, and dont hesitate to question anything you dont understand.
Many of the quality assurance bodies mentioned above will have codes of conduct and ethics that they encourage agents to follow, such as or the AIRCs . Some agents will include a commitment to these frameworks in their contract with you. If they havent, you can go back and encourage them to add this into their contract before signing to ensure that you are being protected to the industry standard.