Community colleges could improve their graduation rates by helping students avoid unplanned pregnancies. That’s the thinking behind a to encourage faculty members to incorporate material about pregnancy planning into academic courses.

The project makes its point with edgy material, which is surprising because it’s led by the American Association of Community Colleges, with financial backing and other from the National Campaign to Prevent Teen and Unplanned Pregnancy. Major higher education associations are an unlikely source for an illustration featuring cartoon sperm and an egg, or of frank discussions about students’ sex lives.

Not so for the association’s “Make It Personal: College Completion” campaign. For example, its includes a link to on common myths about birth control. In one called “”, a young woman says in a voice-over: “My boyfriend smokes a lot of weed. Like a lot, which basically makes his sperm dead. So we’re not all that careful any more.”

The video continues with a doctor, Eve Espey, who responds to that claim by saying that heavy marijuana smokers can indeed be fertile. She then jokingly cites population growth during the weed-plentiful 1960s to bolster her case.

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The programme’s goal is to help community college students “make smart decisions about sex and relationships”. To do so, the material needs to appeal to young adults, said Andrea Kane, senior director of public policy at the National Campaign. “We have to make it engaging to students”, she said, “in terms that work for them.”

What works for students, however, might scare off more buttoned-up community college presidents, who, as leaders of public institutions, are often wary of rankling conservative lawmakers. And birth control and student health insurance has been a of late. But so far only one community college leader who had expressed interest in the campaign has gotten a case of nerves and backed out, campaign officials said.

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The project is aimed at adults, which makes it less controversial than sex and birth control education can be at the primary and secondary level. It steers well clear of abortion issues and tries to be non-political. However, the messages reflect a belief that community college students have sex and that many such students can benefit from delaying parenthood.

“We haven’t found it to be a terribly hard sell,” Kane said.

That’s because information about birth control is a cheap and effective way to help students get to graduation, the project’s leaders said. And many community colleges lack the student health centres that are the norm among four-year institutions.

Participating colleges will face one problem: “Be prepared to get embarrassed occasionally,” said Gail Robinson, director of service learning for the community college association. It’s not always easy to talk to students about sex, she said, particularly in the blunt terms recommended by the project.

Launched in 2010, the campaign offers curriculum support so colleges can redesign courses to teach about pregnancy planning. So far, five colleges have received grants – $20,000 (£12,750) in most cases – and have worked campaign material into biology, business management, communication, English and other classes. (In this , faculty members talk about the project.)

Another approach is to incorporate pregnancy information into student support services, including orientation and student success courses. On the more ambitious end, Richland College of the Dallas County Community College District, which is not a grant recipient, has used some of the programme’s material in success courses that all first-time students must take. Other colleges have encouraged faculty members and staff to share links to campaign material with students.

This autumn, the project’s organisers hope to release online lessons, tailored for use with first-year experience curricula. They hope that free, well-produced course material can find a home at many campuses.

‘Back off, baby’

It’s a novel concept to link unplanned pregnancy and the national college completion push. But the fact that pregnancy can make it difficult for students to keep up with their coursework is hardly news, particularly when they also have jobs, as do many community college students.

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The project’s directors said they have heard from many community college administrators and professors about students – both female and male – who drop out after the arrival of an unplanned child and never return. They said those powerful anecdotes, however, are rarely associated with completion rates.

Michael Rice, a father of two and student at Ivy Tech Community College in Indiana, said in a that the responsibilities of parenthood increase the amount of work it takes to succeed as a student.

“I don’t have the luxury of studying when I have my children in front of me,” he said, noting that he studies when his kids are asleep or at school.

The campaign presents numbers to back up its claims. It cites research finding that 61 per cent of women who have children after enrolling in community college fail to earn degrees – a rate that is 65 per cent higher than for women who didn’t have children.

In a survey conducted for the project, 87 per cent of community college students said a pregnancy would make it harder for them to achieve educational goals. But 35 per cent also said they were likely to have sex without using birth control in the next three months.

Kane said the National Campaign’s research found that 4 to 7 per cent of community college students reported an unplanned pregnancy during a period of six months to two years. Those numbers means good pregnancy planning could actually result in a noticeable bump in graduation rates.

Palo Alto College in San Antonio, Texas, is one of the project’s grantees. Michael Flores, its vice-president of student affairs, said the communications department has added curricular material from the project to courses. For example, students in a news reporting and writing class wrote press releases for a local advocacy group that works on teen pregnancy, he said.

Flores said the college was considering a plan to incorporate pregnancy prevention into a mandatory student success course.

San Antonio has a lot of urban poverty, and Flores said the city’s leaders are worried about the impact of teen and unplanned pregnancies. “It’s a pressing issue in our community.”

Texas, like most other states, has seen a strong push for colleges to improve their graduation rates. And one way to try is with pregnancy planning.

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“It really is part of that completion agenda,” Flores said.