Source: Reuters
Leaders or followers?: UK universities are āemulatorsā, senior administrator says, while commercially minded Australian sector trains sights on costs, investment, teaching quality
Universities may have little choice but to operate like businesses in the face of increased global competition and reduced public funding, a senior administrator said.
Jon Baldwin, who has served as registrar of three UK institutions including the University of Warwick, said his most recent university post in Australia had shown him how a more commercially minded approach may help higher education through a challenging policy environment.
But Mr Baldwin, who served as deputy vice-chancellor (professional services) at Murdoch University in Perth, Australia until last year, expressed scepticism about the prospects for significant entrepreneurialism in the UK higher education sector ā claiming that its institutions tended to be āprimarily emulators, not leadersā.
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Speaking at the annual conference of the Association of University Administrators on 31 March, Mr Baldwin said he had been surprised to hear his Australian counterparts focus so closely on cost, investment and the ābottom lineā.
While such issues are of course discussed alongside academic priorities inside UK institutions, Mr Baldwin said, the language of his fellow deputy vice-chancellors was like that of a managing director.
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He argued that UK universities may have to consider a more entrepreneurial approach in the face of disruptive forces including technological change and rising public scepticism about the value of a degree ā alongside increased competition from around the world and reduced state support.
The Australian approach was not wrong, Mr Baldwin said, simply different.
āMaybe in the context of all these forces the Australians are right because we have to run the university like a business,ā he said.
Mr Baldwin, who is now managing director for market development at Bristol-based education support services company Tribal Group, said that the disruptive trends in the university sector had been accompanied by growing student expectations.
In Australia, he said, there was a much greater focus on teaching quality, and he expressed āreal sadnessā that it had taken the introduction of Ā£9,000 tuition fees to make the UK sector put greater emphasis on the undergraduate experience.
Mr Baldwin said UK universities planned to respond to changes in the market largely by cutting administrative costs, and he did not see signs of āany entrepreneurialism, or muchā, beyond some online initiatives.
In contrast, in Australia he found āgreater maturityā about the role of private providers, for example, and the way they could help to increase choice.
Mr Baldwin said UK universities could not āall pursue the same strategiesā because there was ānot enough room for them in this complicated worldā.
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āEveryone is trying to do the same things; I donāt see many leaders out there,ā he added.
University leaders should be āfacilitators of what can beā, rather than the ādefender of what isā, Mr Baldwin argued, but he complained that some vice-chancellors āimagine they are the superhero standing astride the institutionā.
In particular, he expressed concern that for some vice-chancellors, perks such as an executive assistant, a car and hospitality became āa way of lifeā ā and that they can ālose sight of the fact that [they] are employed to lead a universityā.
āThat has to be guarded against as we move through these kinds of conversations,ā Mr Baldwin said.
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Top jobs for the boys: are quotas or a culture change the solution?
Ending the male stranglehold on leadership posts in UK higher education will likely be impossible without the introduction of diversity quotas, a debate at the Association of University Administrators annual conference heard.
Simonetta Manfredi, professor of equality and diversity management at Oxford Brookes University, said that without quotas it was unclear how a ācritical massā of female and minority senior managers could be achieved in order to challenge what she described as male-dominated notions of what made a good leader.
Speaking at the conference on 30 March, Professor Manfredi said a ācognitive biasā was working to create preferential treatment for men. For instance, the debate heard that a powerful woman leader may be described as bullying, while a male counterpart would instead be seen as being in control.
āThatās why we need some kind of intervention, to try to remedy that situation, but also to open up a debate about merit,ā she said.
Speaking against the idea of quotas, Smita Jamdar, head of education at law firm SGH Martineau, warned that women and minority candidates did not want to feel like they got a job simply because they filled a quota, and she questioned how different types of diversity could be weighed against each other.
How would an Indian woman rate against a gay man with a disability, she asked ā and would any assessment change if it emerged that the woman went to a private school and an Oxbridge university, while the man had not?
What was more important, Ms Jamdar said, was to change the culture of institutions to encourage equality.
āThis is about embracing diversity, not just measuring it,ā she said. āEmbracing it, making it part of your decision-making ā thatās how you make it effective.ā
Ms Jamdar, seconded by Paul Greatrix, registrar of the University of Nottingham, won the support of conference attendees in a close vote on whether quotas were needed.
Compliance: keeping promises could be a full-time job
The growing influence of consumer protection legislation on higher education is likely to lead to the creation of a new post at UK universities ā director of compliance.
That is according to David Palfreyman, director of the Oxford Centre for Higher Education Policy Studies, who told the Association of University Administrators conference that institutions face a ābig burdenā in ensuring due regard is paid to studentsā rights as customers.
This stems from the increased interest of the Competition and Markets Authority and consumersā association Which? in the sector, as well as the implementation of the new Consumer Rights Act, he said.
Universities may find themselves held liable for statements made to students as early as an open day ā for example, about whether a module will run or a particular tutor is available, Mr Palfreyman said. These obligations could be maintained for the duration of a course and could ultimately lead to legal action.
Mr Palfreyman said there could āeasilyā be a āmismatchā between statements made by marketing staff who are āpaid to get bums on seatsā, and what is actually delivered, particularly over a long period.
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The consequence could be the recruitment of directors of compliance to ensure that universities meet their responsibilities, he said.
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